CASE STUDY

Go-to-Market Strategy Development for
Tech Balance

Callala played a crucial role in developing the Go-to-Market (GTM) strategy for Tech Balance, an enterprise focused on promoting healthy technology relationships and improved mental health for young adults. Through comprehensive business planning and GTM strategy development, Callala provided key guidance and advisory support to Tech Balance's founder, ensuring a strong foundation for growth.

Utilising the Asana 9 point GTM strategy framework, Callala crafted a tailored approach for Tech Balance, offering hands-on core concepts and critical considerations. The iterative GTM development process lead to a robust and adaptable strategy, positioning Tech Balance for long-term success.

Callala’s ongoing commitment to Tech Balance extends beyond initial strategy development. By identifying and securing grant funding opportunities, Callala has ensured the financial and technological sustainability of the enterprise. Continued advisory support, informed by market signals, helps Tech Balance navigate challenges and seize opportunities.

Today, Tech Balance effectively supports university students' mental health through a dedicated technology interface, complementing university mental health services and enhancing impact reporting. Callala's expertise in GTM strategy has been instrumental in Tech Balance's journey, reflecting Callala's dedication to fostering impactful and sustainable ventures.

Ryan Bell

Founder, Tech Balance

Callala has worked with Tech Balance for over three years. During this time, Callala has played a crucial role in developing and implementing our Go-to-Market (GTM) cost-effectively, as well as providing excellent proposal support. This resulted in Tech Balance securing R&D funding from Innovate UK multiple times. Callala understands the unique challenges faced by early-stage startups and has provided us with high-impact, flexible support from day one. Their support has helped us transition from one man and an idea to a team of eight, now ranked among the top 50 most innovative tech businesses in Essex. Beyond business growth, Andrew has become a valued friend. He consistently offers sound advice on both personal and professional matters, and is happy to provide a beer or two to unwind after a busy week! I highly recommend working with Callala if you’re looking for comprehensive, flexible support that extends beyond business needs to help you reach the next level.